Crèmao

Project approach

I developed Crèmao, a skincare brand dedicated to creating creams and a wide range of UV protective skincare products. The brand focuses on daily skincare and the importance of protecting it from harmful sun exposure. Crèmao communicates subtly about skin health, emphasizing the value of high-quality cosmetics that not only nourish but also shield against UV damage. In this project, I prioritized building a user-friendly online store with an intuitive shopping cart, simple navigation, and clear information architecture.
Photos used in the project are generated from Midjourney.

Project goals:

• Establish a skincare brand that highlights the importance of daily protection and skincare.

• Design an easy-to-use, clean, and intuitive website with a streamlined shopping experience.

• Develop a clear content strategy that educates users about the benefits of UV protection and high-quality skincare.

  
  

Key challenges:

• Creating a subtle yet compelling narrative that educates users about skincare and UV protection without overwhelming them.

• Designing a simple and intuitive website architecture that enhances user experience, with a focus on the shopping cart and product pages.

• Building trust with the target audience through high-quality visuals, transparent product descriptions, and an educational approach.

• Ensuring the website appeals to young, conscious women who prioritize self-care in their daily routines.

Opportunity

Crèmao has the potential to thrive in a market increasingly focused on selfcare and skin health. With growing awareness about the harmful effects of UV rays, the brand aligns perfectly with the needs of modern, health-conscious consumers. Leveraging social media, influencer partnerships, and educational campaigns can enhance brand visibility and trust. Additional opportunities include product personalization, expanding into global markets, and introducing new skincare innovations that combine nourishment with UV protection.

Outcome

The result of this project is a clean, functional, and user-friendly e-commerce platform that simplifies the shopping experience while effectively communicating Crèmao's values. The website combines a clear product presentation with educational content, positioning the brand as a trusted choice for UV protective skincare. The intuitive design and clear hierarchy of information ensure a streamlined and enjoyable user experience.

Goals that I achieved:

• Created an intuitive and user-friendly e-commerce website with a focus on the shopping experience.

• Developed a clear brand narrative that highlights the importance of skin care and UV protection.

• Designed a simple, transparent website architecture for effortless navigation.

• Increased accessibility to high-quality skincare products with UV protection.