Aetheria

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Web-based jewelry brand project designed as part of the Interaction Designer course.

Services

web design

UI design

branding

Client

Interaction Designer course

Year

2024

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Description

Project approach

I created the conceptual jewelry brand Aetheria, which celebrates femininity, strength, and bold style. The website, combined with an online store, merges functionality with aesthetics, telling the story of jewels that enhance the natural beauty
and uniqueness of every woman.
This project was the final result of completing the Interaction Designer course.

Project goals:

Build a cohesive brand identity focused on femininity, strength, and distinctive style.
Create an intuitive and aesthetically pleasing website with an online store.
Develop a narrative that highlights the brand's values: mindfulness, beauty, and authenticity.

Key challenges:

Crafting a narrative aligned with the brand's character.
Balancing aesthetics with functionality in website design to reflect the brand’s identity while ensuring user-friendliness.
Creating engaging content that emphasizes the uniqueness of the jewelry and the brand's values to attract a broad customer base.
Optimizing online sales processes, including logistics organization and resource management, to ensure smooth store operations.

Opportunity

The Aetheria brand has significant growth potential due to the increasing popularity of e-commerce and current trends in inclusivity. A strong narrative, storytelling, and promotion through social media and influencer marketing can enhance brand recognition. Additional opportunities include product personalization, sustainable production, and expansion into international markets.

Outcome

The project resulted in a functional and aesthetically appealing sales platform that enables convenient online shopping while building the brand's identity. The website effectively combines sales with a story about Aetheria's values, emphasizing its femininity, inclusivity, and bold character.